Q: Seven letter word for...

...a former president who will create a boomer-focused crossword puzzle for the New York Times.

A: Clinton

Advertising Age reports two facts of interest to us.

- The New York Times Magazine apparently will devote much of the content of its May 6 issue to baby boomers.

- Bill Clinton, a known crossword freak, is producing a boomer-oriented puzzle that will be available that day, though apparently only online at the Times' website.

"This is all part of building out the game portal," Robert Z. Samuels, senior product manager, games and mobile, New York Times Digital, told Advertising Age.

Presumably, the crossword puzzle will include a clear and definitive definition of the word "is."